From regional powerhouses to MSOs, more and more multi-location dispensary retailers are emerging across the states. While training for a consistent experience across locations is a key factor of multi-state retail, so is consistency in pricing and offerings. While some MSOs cannot offer uniform pricing or offers due to availability, licensing, and general local restrictions, there are still ways to deliver consistent offers across multiple locations. We explore key ways to ensure promotional uniformity throughout different regions or states.
Secure Specific Everyday Deals
A staple of dispensaries includes deals for veterans and other industry members. While these are standardized, there may be an opportunity for other organizations to include additional groups to contribute to their brand values. If a retailer prides itself on education and acceptance, for example, perhaps including multi-location deals for teachers or those in the education field would be beneficial. If a brand is focused on the community, offering deals for first responders could also be an engaging way to support them. By targeting some segments of shoppers that don’t always receive recognition in dispensaries and ensuring they can make use of that discount at any location, they are more willing to go out of their way to continue to shop loyally with you. Within MJ Platform’s coupon settings, it is easy to apply one deal to multiple locations, and has that coupon be set to take either a percentage off of the subtotal or on one line item. This allows the user to create opportunities such as 25% off one item per day for teachers or a flat 10% off all purchases for firefighters- whatever would better support their individual brand values.
Doorbuster Discovery
Typically, all dispensaries have some regularly ‘quiet’ hours of lower traffic. Fridays are often the busiest shopping days of the week, while Monday – Thursday is slower, particularly in the morning. Perhaps this is due to many 21+ shoppers being tied up with daytime jobs or requirements and being unable to carve out time for a dispensary visit. Creating specific deals for the first hour or two of opening across all locations creates consistency across all stores and rewards those who make the time to visit the shop as early as possible. MJ Platform allows admins to set coupons for specific times and even on specific days across multiple facilities- so each store could offer 10% off of all purchases made Monday – Thursday between 9AM – 10AM. We discuss how this can be accomplished a bit more in this blog on couponing tips.
Vertically Integrated Promo Products
While purchasers may find it challenging to get SKU consistency across multiple locations, coordinating across vertically integrated products is less challenging. For SKUs an operator can control, developing ongoing or permanent promotions with owned properties can be easier to develop ongoing or permanent promotions with owned properties. If an operator is known for flower, for example, setting a promo of a half-gram pre-roll for a penny for any purchases over $100 across all locations can be a simple offer to as well as something reliable for the supply chain. Setting a coupon with a minimum spend and a line-item promo is simple to set up for multiple facilities within MJ Platform.
Please watch our blog for more creative opportunities to drive loyalty and earn new customers. And to see the platform in action, action, click here for a free personalized software demo.
