Keeping your customers satisfied and engaged is something every dispensary wants to achieve. However, we all know that is easier said than done. As you look for new ways to target your customers, do not forget about text messaging. It is becoming an essential part of effective multi-channel marketing. Here are four reasons why your dispensary should consider text message marketing as part of your overall marketing strategy.
Personal devices are more personal than ever
We are all are constantly checking our phones. If it is not already in our hands, then it is likely less than an arms-length away. The only thing more personal than the phone itself is the standard text messaging app, where we spend more time than anywhere else on our devices. Conservatively, text messages have about a 95 percent open rate.
Text message marketing outperforms email and phone calls
When we want something, we rely heavily on our phone to tell us where that product or service is being sold at nearby, or if it is even in stock. When we are ready to purchase, we expect that process to be frictionless and fast. That is why today’s customer prefers text messages to email and phone calls. In fact, 85 percent of smartphone users prefer mobile messages to emails or calls.
Use text message marketing at every stage of the customer journey
When it comes to incorporating texting as part of your communication with customers, there are two buckets: marketing and operations. With marketing, you can utilize text message marketing to broadcast your latest promotions, member deals or new inventory drops. For operations, you can confirm appointments, send order receipts and confirmations. Combined, the two buckets help you stay top of mind with your customers every step of the way.
SMS marketing is one-to-one
With other marketing channels, such as Instagram, Facebook or Twitter, you have to time your message in hopes that your audience will see if before it falls too far down their timeline. On the other hand, with text message marketing, your customer decides when to interact. They will receive the notification to their phone (just like they would receive a standard text message) and whether it is five minutes from now, or two days from now, they can decide when to open it and act.
Cannabis is an ever-evolving industry. It is important to maintain compliance not just with your seed-to-sale tracking, but in your marketing strategy as well. To make things just a little bit easier, why not utilize a text messaging marketing tool that also integrates with your seed-to-sale software?
Guru Systems launched in 2017 with the purpose of providing dispensaries and brands with a suite of marketing tools that integrate in real-time with your seed-to-sale software to form a comprehensive technology strategy.
Interested in learning more about how to utilize text messaging as part of your marketing strategy? Check out our webinar: Effective Text Marketing for Cannabis Operators.
