2023 is a year of abundance and MJ Platform is ready to be the perfect platform partner to manifest your future success. 2022 came and went quicker than most were ready for, and cannabis made incredible progress in the last short year. As 2023 approaches, we want to look to ways we can ensure 2023 is your year to capture new customers, reduce bottleneck issues, and overall maximize all business efforts for your most successful year yet. Here are some of our tips for maximizing your year with MJ Platform- we want to see you succeed!
Go Mobile
We’re big fans of being flexible- that’s why we optimized our platform to work across mobile tablet devices and support both click and collect as well as delivery orders. Our mobile tablet functionality allows for different fulfillment models in the dispensary and gives the budtenders the opportunity to explore the store with guests and advise in a more intimate way to find their guest’s next favorite product. Outside of the in-store footprint, guests also have the ability to seamlessly order online for in-store pick up or for private delivery. Being able to service guests in the way(s) that they prefer with both compliance and privacy in mind can create loyalty in the highest degree. If a guest is comfortable with how they can access your products and team, you will rise in the ranks to be their go-to dispensary. MJ Platform naturally has these integrations built-in to accommodate your retail storefront as you see fit- be sure to train your staff in properly leveraging these tools!
Play to Your Audience
In a recent blog we discussed some of the best reports you’re not running (but should be!), and one we want to keep reiterating is the report on customer demographic. Looking past just gender and age breakdown, the MJ Platform reporting system can identify zip codes that you are doing well in and zip codes that you could certainly put more effort into. Look at a local map and identify the nearest zip code that could use some love and explore ways to target that area that is compliant with your localized region. While not all operators can (legally or financially) execute targeted billboards, there may be ways to entice new guests from a specific area. Marketing is always a great opportunity to be creative, so explore what other operators may be doing that could work for your region and 2023 will be the time to test the theories!
Grow Baby, Grow!
As the regulated cannabis market expands, so can the reach of your production and operation. 2022 was an incredible year for MSO growth and 2023 can be your year to lead the pack in the next phase of progress. If you are a single-state operator or are identifying new markets to explore, MJ Platform can not only grow along with you but can support that process of growth with MJ Freeway Consulting. MJ Freeway is an offering within the same family as MJ Platform that can take operators through the entire process from thought inception of growing a cannabis business to landing new licenses to actually opening doors and thriving within a new or newly established market. Connecting through the MJ Platform team into MJ Freeway can be your secret weapon in success. If you’re anxious to get the ball rolling with consulting or if you want to request a demo to see if consulting would be right for this stage of your operation, click here to get started.
No matter what your goals are in 2023, just know that MJ Platform is right there with you and excited to help you grow. To explore specific ways we can tailor your MJ Platform experience to help you achieve specific goals, reach out to your account manager or visit our support page. If you want to get ahead of 2023’s upcoming opportunities for cannabis industry domination, get started with an MJ Platform demo by clicking here.
