May 02, 2023 | By Emily Vetter

420 Discounts: What a Record-Breaking Year Tells Us About Sales Strategy

This most recent 420 broke regulated cannabis sales records with a historic single-day total of over $178 million. Along with the data we discussed previously, we did see one particularly interesting data point regarding coupons....

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April 18, 2023 | By Emily Vetter

The Social Media Compliance Guide for Cannabis Operators

Social media went from an eccentric hobby for narcissists to an essential business marketing tool. The regular business world leverages social media to announce sales, promote products, and get people connected with the brand identity....

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April 05, 2023 | By Emily Vetter

How to Prepare for an Off-Site Cannabis Event

This blog is an excerpt from MJ Platform’s Comprehensive Guide to Off-SIte Cannabis Events. There is a link to the full e-book at the end of this post.  Events are one of the most impactful...

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March 03, 2023 | By Emily Vetter

How to Have the Terpene Talk

Cannabis consumers have come so far from calling all flower ‘kush’- the average cannabis consumer is typically at least familiar with the terms ‘indica’ and sativa’. A pre-roll isn’t just the ad that plays before...

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March 01, 2023 | By Emily Vetter

The Origin of 420- History & Myths

Four. Freaking. Twenty. 420 is a cultural phenomenon that has become the honorary celebration of all things cannabis, complete with a controversial history. The date of the major celebration is, of course, April 20th, but...

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February 27, 2023 | By Emily Vetter

Using the Psychology of Dispensary Deals to Sell More Flower

Dispensary sales are certainly not immune to traditional retail sales methods. Naturally, customers love seeing big deals and feel good when they feel like they got a good deal on something they want or need....

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