The Fourth of July is traditionally one of the biggest shopping seasons for cannabis. Perhaps it’s a mix of the celebration or finding ways to relax during the fireworks, but America’s Independence Day is always booming for dispensaries.
Last year in 2022, the Fourth of July fell on a Monday. Over the weekend, Friday 7/1 – Monday 7/4, we saw $255.5 million in cannabis sales.
This year in 2023, with the Fourth of July falling on a Tuesday and extending the weekend even longer, we saw $368.4 million in cannabis sales.
The weekend sales break down as follows:
Friday, June 30, 2023- $117.7 million
Saturday, July 1, 2023- $78.6 million
Sunday, July 2, 2023- $50.3 million
Monday, July 3, 2023- $78.0 million
Tuesday, July 4, 2023- $43.6 million
Even with 2023’s additional day of the long weekend in comparison to 2022, we still see a HUGE lift year over year. This is an early indicator of massive growth for the back half of 2023- particularly during the holiday shopping season.
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